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A new Barrel Experience lets guests be the winemaker 

The new Rōtta Winery: paying respect to the past and stepping into the future

When Joe Rōtta bought 600 acres of ranch land and vineyards in 1908 he could not have imagined what the Paso Robles wine industry would become. By the 1960s and 1970s, Rōtta Winery was one of only three in Paso Robles compared to more than 200 today. College students and surfers traveled to the winery to purchase gallon jugs of wine. Momma Rōtta knocked 50 cents off the price when someone brought their own jug.

For generations the Rōtta family maintained the vineyards and winery, selling jug wine under the family label. In 1990, great-grandson Mike Giubbini took over the winery ushering in the next generation of Rōtta wines. Giubinni moved away from the old-field blend and began producing varietal wines. Zinfandel, cabernet sauvignon and cabernet franc graced the Rōtta label for the first time. Later, Giubinni decided it was time to retire but needed to find the right person to keep the Rōtta magic alive.

Enter Sebastian Budeguer, the founder of a leading Argentinian winery, Bodega Budeguer, and son of generations of Argentinian farmers. “I fell in love with Paso on my first trip and kept coming back”, said Budeguer. “Rōtta being one of the oldest wineries in California is so steeped in history, I knew I could help make it something special. With a site like this we could be making some of the best wines in the region.”

Changes included a complete upgrade of the Rōtta production facility, the property and the chore of breathing new life into the old vineyard.

It was important to preserve the Rōtta name and history as one of the area’s oldest wineries. “We wanted to pay respect to the past as well as step into the future,” said Sebastian. “So we are bringing back the Rōtta Jug for tradition while we step into the future with the new label.”

A visit to Rōtta Winery is more than wine tasting. The land is a 20 million-year-old sea bed. The layers of sandstone, calcareous rock, quartz and the bone rock bring special character to the Rōtta terroir. Rotta is history and a place full of great memories.

The winery is open Monday – Sunday from 11- 5 pm. Please email us at [email protected] or call us on (805) 237-0510, 250 Winery Road, Templeton, CA 93465



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